It’s the day after the 2010 Masters…good on ya Phil! And I’m obviously a tad late to this conversation, but it seems like a week after Nike aired their new Tiger Woods spot, there’s still chatter online about this spot. I’m sure you’ve all seen it, but here it is for those who haven’t:
It’s definitely a polarizing ad…some love it, and some hate it. Lot of my friends and colleagues hate it. I personally like it. Not really from an executional standpoint, but more from a strategic perspective. I think it was a necessary and ballsy move by Nike. To me, it’s the start of the “cleansing” process. Before you fix anything, you first have to acknowledge that there is a problem…this ad does just that for me. It’s Nike bringing the spotlight to the elephant in the room so that we can all move on with our lives.
Would love to hear your thoughts.
Tags: Advertising, Nike, Tiger, Woods
